Marketing News

Dylan Efron Scales Back ‘Itch-Sanity’ in Cortizone-10 Campaign

The brand's new Itch Relief Cooling Spray soothes common skin irritations that arise from eczema, psoriasis, bug bites, poison ivy and more.

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By: Lianna Albrizio

Associate Editor

Outdoorsman Dylan Efron is pulling the plug on the “itch-sanity” that accompanies the irritation of poison ivy and bug bites in the promotion of Cortizone-10’s new Relief Cooling Spray. The doctor-recommended OTC topical anti-itch brand has teamed up with the hard-bodied actor and adventurer to help consumers enjoy nature while nipping itch in the bud. “Ever since I was a little kid, I’ve always loved being outside—all day, every day,” said Efron. “That’s why ...

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